{"id":5595,"date":"2023-03-01T08:06:34","date_gmt":"2023-03-01T06:06:34","guid":{"rendered":"https:\/\/mcdonalds.bg\/innovations-with-perspective\/"},"modified":"2023-04-28T21:07:56","modified_gmt":"2023-04-28T19:07:56","slug":"innovations-with-perspective","status":"publish","type":"page","link":"https:\/\/mcdonalds.bg\/en\/innovations-with-perspective\/","title":{"rendered":"Innovations with perspective"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5595\" class=\"elementor elementor-5595 elementor-4218\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abdb159 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abdb159\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec53fd7\" data-id=\"ec53fd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-394486f elementor-widget elementor-widget-wgs-breadcrumbs\" data-id=\"394486f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wgs-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container\">\n\t<div class=\"row\">\n\t\t<div class=\"col-12\">\n\t\t\t<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6b07eb elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6b07eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-91cf9fc\" data-id=\"91cf9fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fc0c11 elementor-widget elementor-widget-wgs-image\" data-id=\"1fc0c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wgs-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgs-image wgs-image--rounded\">\n    \n        <img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_16-1024x1024.jpg\" class=\"attachment-large size-large wp-image-6037\" alt=\"\" srcset=\"https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_16-1024x1024.jpg 1024w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_16-300x300.jpg 300w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_16-150x150.jpg 150w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_16-768x768.jpg 768w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_16.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc52bbf\" data-id=\"bc52bbf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca43a3a elementor-widget elementor-widget-wgs-heading\" data-id=\"ca43a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wgs-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgs-heading wgs-heading--dark\">\n    \n\t\t<h2 class=\"wgs-heading--h2 text-dark\">\n\t\t\tBetter every day\n\t\t<\/h2>\n\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee6556 elementor-widget elementor-widget-text-editor\" data-id=\"4ee6556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgs-text text-size-md text-dark text-left text- text-\">\n\t<p>In order to continue to develop and build a more modern and exciting restaurant environment, McDonald\u2019s created the concept \"Experience of the Future\". The main goal of our concept is to improve our guests' experience on a daily basis and create a more private environment.<\/p>\n<p>What makes our restaurants \"Experience of the Future\"?<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e866211 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e866211\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-20951ab\" data-id=\"20951ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7816e6d elementor-widget elementor-widget-wgs-heading\" data-id=\"7816e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wgs-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgs-heading wgs-heading--dark\">\n    \n\t\t<h2 class=\"wgs-heading--h2 text-dark\">\n\t\t\tDigital self-ordering kiosks\n\t\t<\/h2>\n\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb38e92 elementor-widget elementor-widget-text-editor\" data-id=\"cb38e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgs-text text-size-md text-dark text-left text- text-\">\n\t<p>Avoiding queues has never been easier. Ordering through digital self-order kiosks - instead of the usual checkout - cuts the time it takes for your burger to reach you. Choose your favorite food, pay with your bank card, and track your order number on the screen. When your number appears, pick up your order from the designated pick-up area. If you wish to order on the digital self-ordering kiosks but do not have or do not wish to use a bank card, you can pay for your order cash at the service zone.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a72f8a\" data-id=\"4a72f8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31f84b2 elementor-widget elementor-widget-wgs-image\" data-id=\"31f84b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wgs-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgs-image wgs-image--rounded\">\n    \n        <img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_17-1024x1024.jpg\" class=\"attachment-large size-large wp-image-6043\" alt=\"\" srcset=\"https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_17-1024x1024.jpg 1024w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_17-300x300.jpg 300w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_17-150x150.jpg 150w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_17-768x768.jpg 768w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_17.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61eec62 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61eec62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8141d9c\" data-id=\"8141d9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a90395 elementor-widget elementor-widget-wgs-image\" data-id=\"4a90395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wgs-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgs-image wgs-image--rounded\">\n    \n        <img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_18-1024x1024.jpg\" class=\"attachment-large size-large wp-image-6048\" alt=\"\" srcset=\"https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_18-1024x1024.jpg 1024w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_18-300x300.jpg 300w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_18-150x150.jpg 150w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_18-768x768.jpg 768w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/eotf_18.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5985f12\" data-id=\"5985f12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39eea65 elementor-widget elementor-widget-wgs-heading\" data-id=\"39eea65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wgs-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgs-heading wgs-heading--dark\">\n    \n\t\t<h2 class=\"wgs-heading--h2 text-dark\">\n\t\t\t\"Made for you\"\n\t\t<\/h2>\n\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8972d elementor-widget elementor-widget-text-editor\" data-id=\"0f8972d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgs-text text-size-md text-dark text-left text- text-\">\n\t<p>McDonald's famous burgers are now made the second they are ordered, leaving pre-made sandwiches in the past. As part of our \"Made for You\" concept, we no longer prepare the burgers and other products in advance of ordering - instead, the food is prepared especially for you only after you order. This way, we provide our guests with even fresher food.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4a7de9 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4a7de9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a126bbc\" data-id=\"a126bbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb98813 elementor-widget elementor-widget-wgs-heading\" data-id=\"eb98813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wgs-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgs-heading wgs-heading--dark\">\n    \n\t\t<h2 class=\"wgs-heading--h2 text-dark\">\n\t\t\tOne click away\n\t\t<\/h2>\n\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b46c0ff elementor-widget elementor-widget-text-editor\" data-id=\"b46c0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgs-text text-size-md text-dark text-left text- text-\">\n\t<p>All the special offers and deals brought together in one place - the McDonald's app. In addition to all the latest offers, you'll have information about restaurant locations and working hours, products, their nutritional values and allergens, as well as all the latest news and products in your hands.<\/p>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-85ac6bb\" data-id=\"85ac6bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a62bc92 elementor-widget elementor-widget-wgs-image\" data-id=\"a62bc92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wgs-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wgs-image wgs-image--rounded\">\n    \n        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/EOTF_13-1024x1024.jpg\" class=\"attachment-large size-large wp-image-5630\" alt=\"EOTF_13\" srcset=\"https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/EOTF_13-1024x1024.jpg 1024w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/EOTF_13-300x300.jpg 300w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/EOTF_13-150x150.jpg 150w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/EOTF_13-768x768.jpg 768w, https:\/\/mcdonalds.bg\/wp-content\/uploads\/2023\/04\/EOTF_13.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u041d\u0430\u0447\u0430\u043b\u043e Better every day In order to continue to develop and build a more modern and exciting restaurant environment, McDonald\u2019s created the concept &#8220;Experience of the Future&#8221;. The main goal of our concept is to improve our guests&#8217; experience on a daily basis and create a more private environment. What makes our restaurants &#8220;Experience of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5595","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mcdonalds.bg\/en\/wp-json\/wp\/v2\/pages\/5595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mcdonalds.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mcdonalds.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mcdonalds.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mcdonalds.bg\/en\/wp-json\/wp\/v2\/comments?post=5595"}],"version-history":[{"count":17,"href":"https:\/\/mcdonalds.bg\/en\/wp-json\/wp\/v2\/pages\/5595\/revisions"}],"predecessor-version":[{"id":6060,"href":"https:\/\/mcdonalds.bg\/en\/wp-json\/wp\/v2\/pages\/5595\/revisions\/6060"}],"wp:attachment":[{"href":"https:\/\/mcdonalds.bg\/en\/wp-json\/wp\/v2\/media?parent=5595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}