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The new Happy Meal™ campaign, “Spider-Man: Brand New Day,” invites kids to explore the world of one of the most beloved superheroes of all time and step into an exciting new adventure filled with imagination and fun.
During the campaign, kids can collect a special series of clip-on mini backpacks inspired by their favorite superhero. Each one features a different design and can easily be attached to a backpack, bag, or another favorite accessory. That way, Spider-Man can join them on every new adventure – at home, at school, or during playtime.
For kids who love discovering new stories, Happy Meal™ Readers offers another option: they can choose a book instead of a toy. “Spider-Man: Brand New Day” takes young readers on a new Spider-Man adventure inspired by the upcoming movie, combining a favorite superhero story with engaging activities and plenty of fun.
Only at McDonald’s™.
One book or toy in every Happy Meal™.
MARVEL and all related character names: © & ™ 2026 MARVEL. Spider-Man: Brand New Day, the Movie ©2026 Columbia Pictures Industries, Inc. and Marvel Characters, Inc. © 2026 McDonald’s. All Rights Reserved.stries, Inc. and Marvel Characters, Inc. © 2026 McDonald’s. All Rights Reserved.