About McDonald’s™

For more than 25 years, we at McDonald's have been bringing smiles to our customers in Bulgaria. Our philosophy is quality products, excellent service, pleasant atmosphere. Always and every day. We do not like the word compromise, we prefer to see the smiles on the faces of our guests.

The first McDonald's restaurant opened in California, USA as a classic drive-in with a delicious menu.

It all started at the restaurant of the two brothers Mac and Dick McDonald, in San Bernadino, California in 1948. Their philosophy - limited menu, affordable prices and a systematized kitchen process - enabled them to serve more customers in less time. The company as we know it today, however, was not founded by the two brothers, but by Ray Kroc. The company as we know it today, however, was not created by the two brothers, but by Ray Kroc.

The potato chips was replaced by fries, which have remained iconic for McDonald's to this day.

In 1954, when Ray Kroc met the McDonald brothers in San Bernardino, he was amazed at how well and how fast they served a large number of hungry drivers. Cars were approaching the restaurant, customers bought their food and continued their journey without delay. he conclusion was clear for Ray Kroc: “People need quality, but more than anything from fast service. They are looking for an alternative to the traditional way of eating. Ray Crock signed a contract with the McDonald brothers, allowing him to use their sales system and company name.

Ray Kroc opened his first restaurant in 1955 in Des Plaines, Illinois, introducing the working principles of the two McDonald brothers. Quality, Service, Cleanliness and Good Price are still the basic principles of McDonald's. In other words, this means: high quality products served with a friendly smile in a clean environment and at a good price.

McDonald's sells 100 million hamburgers.

The 100th restaurant opens in Wisconsin.

The five hundredth restaurant opens.

The legendary Big Mac™ was introduced to the McDonald's menu in the USA.

McDonald's golden arches appeared as we know them today.

The first home for parents of the Ronald McDonald House Charities opened in Philadelphia, USA, with a mission to identify, develop and support programs that help improve the quality of life and health of children.

The Happy Meal™ kids menu with toys appeared in McDonald's restaurants, offering families a way to have fun together.

The delicious chicken bites Chicken McNuggets™ appeared in McDonald's restaurants.

McDonald's menu is enriched with fresh salads.

Bulgaria is the 75th country where McDonald’s opens a restaurant. The first restaurant in Bulgaria was opened in Plovdiv.

In December, the first McDonald's restaurant in Sofia opened on Slaveikov Square as the second McDonald's restaurant in Bulgaria. Ronald McDonald made his debut with a big parade in the capital to celebrate the opening.

The first McDrive™ restaurant in Bulgaria is opened in Sofia. For the first time McDonald's offered the unique service for the country – customers ordering and getting service from their cars.

In March, the first McDonald's restaurant in Varna opened. In April the first restaurant of the chain was opened in Burgas.

The Ronald McDonald House Charities Bulgaria was established.

McDonald's celebrated its 10th anniversary in Bulgaria. In the same year, the "Athens 2004" Olympic Torch Relay passed through 4 McDonald's restaurants in Sofia.

The first McDonald's restaurant in a shopping mall in Bulgaria was opened - Mall Sofia. In the same year McDonald's took the 1st place in the " Big Companies " category in the "Best Employer for 2006 in Bulgaria" survey.

The first McCafe™ in Bulgaria opened in Mall Sofia in October. McCafe™ is a McDonald's brand - a concept that combines a cozy and stylish atmosphere, an excellent selection of coffee drinks, gourmet desserts and sweets.

In 2008 was opened the first McDonald’s restaurant in Stara Zagora.

McDonald’s celebrates 20 years in Bulgaria.

McDonald's introduced digital self-service kiosks and modernized restaurants to keep wait times and order preparation as short as possible and bring added convenience by serving orders directly to tables.

McDonald's Bulgaria introduced a mobile app for consumers with attractive offers, information on restaurant locations, meals and current campaigns.

McDonald's Bulgaria opened its first restaurant with a new modern concept and self-service kiosks in Mall Sofia in the capital city.

Currently, McDonald’s is the largest quick service restaurants chain with over 35 000 restaurants in over 100 countries around the world.