Project Purple sets the tone for fun

Turn up the music – BT21 are here!

In 2026, McDonald’s™ invites its younger guests to step into the colourful and playful world of BT21 – beloved characters, each with their own personality and story.

With Happy Meal™, kids can discover their favorite BT21 character and take them along for even more fun. Each toy brings the world of BT21 to life in a different way. The spaceship can spin for an extra playful experience, while the toy can also be attached to a backpack or bag, so their favorite character can always come along.

And the fun continues digitally!

Each toy gives kids the chance to scan a QR code and choose which BT21 character they want to play with. They can then arrange beats, create their own remix and watch their favorite character come to life.

With BT21, Happy Meal™ becomes a musical adventure combining play, favourite characters and digital fun – creating exciting moments for kids and more to share with their parents.

Only at McDonald’s™. We look forward to seeing you.

One book or toy in every Happy Meal™.